PE InsidersPrivate Equity. On Your Terms.
About Us

Guiding founders through private equity — on your terms.

Chris Sousa, Founder and Lead Advisor at PE Insiders

20+ years running businesses, evaluating hundreds of deals alongside PE partners, and sitting in on Board and Investment Committee discussions — turned into a founder-first advisory practice. We help founders work through the complex, high-stakes decisions that come with growth, private equity partnerships, and potential exits, with practical guidance grounded in experience, not theory.

About Chris Sousa

Chris brings over two decades of business leadership across sectors — from founder-owned companies doing $1M in revenue to PE-backed platforms doing $200M in revenue. Over the past decade, he's worked alongside private equity sponsors, evaluated hundreds of businesses, and sat in on Investment Committee meetings — seeing firsthand how PE firms actually make decisions.

While Chris is the founder and lead advisor, PE Insiders operates as a full-service team. Behind the scenes is a network of seasoned experts — specialists in finance, operations, HR, sales and marketing, technology, and strategic growth — brought in as each engagement requires.

Our Philosophy

Three things we keep sight of on every engagement

Preserving your culture and team while scaling efficiently.
Maximizing value without losing sight of your legacy.
Providing clarity and confidence in complex, high-stakes decisions.

We stay flexible, founder-first, and operationally focused — because the businesses we work with, and the founders who built them, are never exactly alike.

Want to talk through a fit?

Founder considering PE, mid-process, or years past a transaction — I'd like to hear what you're working on.

Talk to an Insider